Wednesday, December 4, 2013

GDayX Experience

by George Tongol

It was a really interesting Saturday for me when I attended the GDaysX at Xavier School, San Juan. I did not know what to expect when I got there but I knew that it was going to be about all things Google. Basically what I learned from that day was how to maximize Google’s services as tools in expanding a start-up business or in making an already large company even larger.

The first speaker talked about how an entrepreneur can be successful by using the right technology with the right attitude. Ms. Gail Tan stressed to the audience, "Focus on your users and everything will follow," as this was Google's motto every time when developing an application. Entrepreneurs should know how to listen to the customers in order to meet their needs rather than focusing on the company's goal. This way, success will come knocking at their door. Ms. Tan also said that entrepreneurs have to have a community where people work towards one goal. Success does not only come from one person but from a group of people working together. With the right tools-- like Google's many applications, success can be achieved more easily. This is where the next speaker introduced the concept of “collaboration” in many Google's applications.

Google Drive and Google Docs are some of the applications that entrepreneurs can use in order to work with a lot of people anytime, anywhere. It is very interesting to note that the speakers were able to teach the audience the basics of these applications in order to jump-start their businesses. Ms. Kring Elenzano, a popular Filipina Youtube personality and a successful blogger, talked about using Youtube and her different blogs to create a brand for herself to help promote her products in the hopes of producing sales. She stressed the importance of creating a bond with the subscribers (of the Youtube channel) and with the readers (of the blogs) in her success. She explained that this same principle is why many companies have a blog separate from the company’s official site (where the products are listed and where orders can be placed).

I was able to gather many insights from my day at GDaysX. Even though I am not currently an entrepreneur, I learned that Google’s services can be utilized to stimulate the growth of any business. Google’s services increase efficiency, communication, collaboration, storage management, brand management and many more. The limit to how much Google can do for one’s business is limited only to how well the person is able to maximize Google’s array of very useful services.

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